Terms of Service

Effective Date: January 1, 2026

1. Agreement to Terms

These Terms of Service (“Terms”) govern your access to adaptivstratum.com and your use of services provided by Adaptiv Stratum (“Company,” “we,” “us,” or “our”).

By accessing the website, requesting information, using our services, or entering into an engagement with us, you agree to these Terms. If you do not agree, you must discontinue use of the website and services.

If you and Adaptiv Stratum enter into a signed proposal, statement of work, order form, or other written agreement, that document will control if it directly conflicts with these Terms.

2. Description of Services

Adaptiv Stratum provides consulting, analytics, modernization, implementation, automation, and advisory services for service-based businesses, including appointment-based salons and related operators.

Services may include, but are not limited to:

Operational analytics and business performance review
Square configuration review, data interpretation, and reporting support
Booking workflow and calendar structure review
Legacy modernization from paper or manual systems
Automation readiness assessment
AI phone, booking, or workflow automation support where appropriate
Owner-level advisory, documentation, and training
Implementation support and controlled rollout planning

The Services are consulting and implementation support. They are not guaranteed to produce any specific revenue increase, cost reduction, retention improvement, booking increase, automation result, or operational outcome.

3. Our Service Model

Adaptiv Stratum is not a data broker, advertising network, marketplace, lead seller, or resale database. We operate as a consulting and implementation partner.

Our work is designed to help you understand and improve your own business using your own approved data sources. We do not use your business data to build competitor intelligence, advertising audiences, cross-client resale products, or market expansion datasets.

The purpose of the engagement is to support your business, not to convert your client relationships, appointment history, service records, or operating data into a separate asset for our independent commercial use.

4. No Professional Legal, Tax, Accounting, or Financial Advice

The Services may include business analysis, operational recommendations, revenue estimates, exposure models, workflow recommendations, or financial observations. These are provided for business decision support only.

The Services do not constitute legal, tax, accounting, investment, insurance, payroll, employment, or regulated financial advice. You are responsible for obtaining advice from qualified professionals where required.

You remain responsible for business decisions, pricing decisions, staffing decisions, compliance decisions, client communication practices, and implementation choices made based on our analysis or recommendations.

5. Client Data Ownership

You retain ownership of all data, records, files, content, client information, appointment information, transaction information, service information, staff information, and business information that you provide to us or authorize us to access (“Client Data”).

We do not acquire ownership of Client Data. We receive only a limited right to access and process Client Data as reasonably necessary to provide the Services, support the engagement, troubleshoot issues, prepare findings, configure systems, train approved users, and provide agreed support.

6. Data Use Commitment

Adaptiv Stratum uses Client Data only to support the client relationship and deliver the Services. We do not use Client Data for unrelated secondary commercial purposes.

Unless you provide explicit written permission, we do not:

Sell Client Data
Rent Client Data
License Client Data to third parties for their independent use
Use Client Data for advertising networks
Use Client Data for data-broker activity
Use Client Data to build competitor intelligence
Use Client Data to help another business compete against you
Pool Client Data with other businesses for benchmarking products
Share Client Data with unrelated third parties for marketing purposes
Use your client list to train public AI models
Use your appointment, payment, or client activity to train public AI systems
Commercialize Client Data outside the scope of supporting your business

We may use general professional knowledge, non-confidential methods, templates, processes, and experience developed through our work, provided that doing so does not disclose Client Data, identify your clients, expose your business records, or reveal confidential information about your business.

7. No Cross-Client Pooling or Competitive Use

We do not combine your Client Data with another client’s data to create shared analytics products, resale datasets, market maps, competitor benchmarks, advertising audiences, or industry intelligence products.

We do not use one client’s private data to advise another client. If we discuss general industry concepts, public benchmarks, or general patterns learned through professional experience, we will do so without revealing your Client Data or confidential business information.

Your client relationships, appointment history, service records, pricing decisions, staff patterns, and financial observations remain part of your business. They are not treated as material to be repackaged for another business.

8. Confidentiality

We treat Client Data and non-public business information as confidential.

Confidential information may include, but is not limited to:

Client lists and client contact information
Appointment history and client preferences
Pricing, revenue, payments, and transaction information
Staff schedules, staff performance, and compensation-related assumptions
Service menus, operational workflows, and business processes
Vendor relationships, expansion plans, and strategic decisions
Internal notes, reports, findings, and recommendations

We will not intentionally disclose confidential information except as necessary to deliver the Services, as authorized by you, as required by law, or as reasonably necessary to protect legal rights, safety, security, or service integrity.

9. Third-Party Platforms and Service Providers

The Services may require interaction with third-party platforms, including booking systems, payment processors, communication providers, hosting providers, analytics tools, AI service providers, email platforms, cloud infrastructure, or other operational tools.

We use third-party services only as reasonably necessary to provide, secure, support, or operate the Services. We do not authorize third-party providers to use Client Data for unrelated advertising, resale, public model training, or independent commercial use.

Third-party platforms have their own terms, privacy policies, security practices, permissions, and data-handling rules. We are not responsible for the independent acts, omissions, outages, policy changes, API limits, pricing changes, or security failures of third-party platforms outside our reasonable control.

10. AI Systems and Automation

If AI systems, automation tools, or language models are used as part of the Services, they are used to support the engagement and not to convert your Client Data into unrelated training material.

Unless specifically disclosed and approved in writing, we do not use your Client Data to train public AI models, create public datasets, or improve unrelated AI products.

AI or automation outputs may contain errors, omissions, or incomplete interpretations. We use reasonable review and control processes where appropriate, but you remain responsible for final business decisions and for confirming that any automation, communication, or workflow is appropriate for your business.

11. Data Access, Permissions, and Revocation

Client Data access is based on permissions approved by you or by an authorized representative of your business.

You are responsible for ensuring that any person granting access to business systems has authority to do so. You are also responsible for managing your own third-party platform accounts, administrative permissions, passwords, user roles, and access controls.

You may revoke our access to applicable third-party systems, subject to any active contractual obligations, technical limitations, payment obligations, or reasonable transition requirements. Revoking access may limit or prevent our ability to deliver the Services.

12. Data Retention and Deletion

We retain Client Data only for as long as reasonably necessary to provide the Services, maintain business records, comply with legal obligations, resolve disputes, support security, or enforce agreements.

When Client Data is no longer reasonably necessary, we may delete, archive, anonymize, or securely dispose of it according to our internal retention practices and applicable legal requirements.

Upon written request, we will reasonably assist with deletion or return of Client Data in our possession, subject to technical feasibility, backup retention limits, legal requirements, accounting obligations, dispute preservation, and any separate written agreement.

13. Security Measures

We use reasonable administrative, technical, and operational safeguards designed to protect Client Data from unauthorized access, misuse, loss, or disclosure.

No system, platform, transmission method, or storage method can be guaranteed to be completely secure. You acknowledge that data security risk cannot be fully eliminated.

You are responsible for maintaining secure passwords, restricting internal access, reviewing staff permissions, protecting devices, and using reasonable security practices within your own business.

14. Client Responsibilities

You agree to:

Provide accurate information necessary for the Services
Ensure you have authority to share or authorize access to Client Data
Maintain lawful client communication and consent practices
Comply with applicable privacy, employment, consumer protection, messaging, call recording, and industry laws
Review recommendations before implementation
Maintain your own backup, access, and account security practices
Notify us promptly of errors, unauthorized access, suspected misuse, or operational concerns

If the Services involve call recording, text messaging, email outreach, client follow-up, deposits, cancellation fees, or automated communication, you are responsible for ensuring that your business has the required notices, consents, and policies in place.

15. Sensitive Information

You should not provide unnecessary sensitive information unless it is required for the Services and has been approved in scope.

Sensitive information may include health information, government identification numbers, payment card numbers outside approved payment systems, protected employee records, legal records, or other regulated information.

If sensitive information is required for a specific engagement, the handling requirements should be addressed in a separate written agreement or scope document.

16. Fees and Payment

Fees, payment terms, billing schedules, deposits, retainers, cancellation terms, and scope limitations will be described in a separate proposal, invoice, statement of work, or written agreement.

Unless otherwise stated in writing, fees are due according to the invoice terms provided. Late payments may delay work, suspend Services, or result in additional collection costs where permitted by law.

17. Intellectual Property

The website, branding, content, frameworks, templates, methodologies, workflows, processes, analysis structures, and proprietary materials created by Adaptiv Stratum remain our intellectual property unless otherwise agreed in writing.

Upon full payment, you receive a limited, non-exclusive, non-transferable license to use final deliverables prepared for your business for internal business purposes.

You may not resell, publish, sublicense, distribute, or commercially exploit our proprietary materials without written permission.

18. Client Materials and Feedback

You grant us a limited license to use materials, data, records, credentials, access, documents, and information you provide solely as necessary to perform the Services.

If you provide suggestions, comments, or feedback about our Services, we may use that feedback to improve our services, provided that doing so does not disclose Client Data or confidential business information.

19. Acceptable Use

You agree not to use the Services for unlawful, harmful, deceptive, abusive, or unauthorized purposes.

You may not use the Services to:

Violate privacy, consumer protection, employment, marketing, or communication laws
Send unlawful messages, calls, emails, or automated communications
Misrepresent services, prices, policies, or business practices to clients
Upload malicious code or attempt unauthorized access
Interfere with third-party systems
Use our work to harm, deceive, or unlawfully target individuals

20. Third-Party Accounts and Integrations

You are responsible for your accounts with third-party platforms and for complying with their terms, policies, fees, and security requirements.

We are not responsible for changes, outages, service limitations, API restrictions, discontinued features, pricing changes, data loss, or failures caused by third-party platforms.

21. No Guarantee of Results

We may provide analysis, estimates, recommendations, models, projections, or operational observations. These are based on available data, assumptions, configuration quality, and information provided by you or authorized platforms.

We do not guarantee revenue increases, cost reductions, client retention improvements, booking increases, automation performance, system uptime, or any specific business result.

Any estimate, projection, calculator, exposure model, or analysis is illustrative and should be reviewed with business judgment and appropriate professional advisors.

22. Warranty Disclaimer

To the fullest extent permitted by law, the website and Services are provided on an “as-is” and “as-available” basis.

We disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, uninterrupted operation, and error-free performance.

23. Limitation of Liability

To the fullest extent permitted by law, Adaptiv Stratum shall not be liable for indirect, incidental, consequential, special, exemplary, or punitive damages, including lost profits, lost revenue, lost business opportunity, lost data, business interruption, reputational harm, or loss of goodwill.

To the fullest extent permitted by law, our total liability for any claim arising out of or relating to the website or Services shall not exceed the amount paid by you to us for the specific Services giving rise to the claim during the six (6) months preceding the event giving rise to the claim.

24. Indemnification

You agree to indemnify, defend, and hold harmless Adaptiv Stratum and its owners, officers, employees, contractors, agents, and service providers from claims, damages, losses, liabilities, costs, and expenses arising out of or relating to:

Your misuse of the website or Services
Your violation of these Terms
Your violation of applicable law
Your unauthorized sharing of data or system access
Your business decisions, communications, policies, or client interactions
Claims arising from data, materials, or instructions you provide

25. Suspension and Termination

We may suspend or terminate access to the website or Services if we believe you have violated these Terms, failed to pay amounts due, created security risk, misused the Services, or engaged in conduct that may create legal or operational exposure.

You may terminate Services according to any applicable written agreement, invoice terms, or engagement terms. Termination does not eliminate payment obligations already incurred.

26. Force Majeure

We are not liable for delays, failures, or inability to perform caused by events beyond our reasonable control, including natural disasters, labor disruptions, internet outages, utility failures, cyberattacks, government actions, platform outages, API failures, payment processor issues, war, terrorism, public health emergencies, or third-party service failures.

27. Governing Law and Venue

These Terms are governed by the laws of the State of Texas, without regard to conflict-of-law principles.

Unless otherwise required by law or agreed in writing, venue shall lie exclusively in the state or federal courts located in Travis County, Texas.

28. Changes to These Terms

We may update these Terms from time to time. Updated Terms will be posted on the website with a revised effective date.

Continued use of the website or Services after updated Terms are posted constitutes acceptance of the updated Terms.

29. Contact

Questions about these Terms may be directed to:

Adaptiv Stratum
Email: [email protected]